Every year, prospective college students come to the U.S. News Education site to research their college options. This is how I redesigned the college profile pages to help improve user experience and increase lead generation for institutions.
Problem
The existing college profile pages posed a significant usability challenge for users, hindered by an overwhelming amount of information and low aesthetic appeal. This not only impeded information absorption but also failed to align with the business objective of maximizing lead generation.
Team
Product Designer (Me), Product Owner, Product Analyst, Developer
Tools
Sketch, Invision, Miro, Jira
Dates
Jan 2022
Here are some before and after screenshots of the College Profile pages. Use the links to the right to view the pages in your browser for a more thorough look.
Thanks for viewing this page! Full case study will be up soon :)
