THE SOLUTION
A new and improved sign-up process
After some digging, I found a few elements in our existing design system that I was able to combine, and created these more visually engaging mocks. The main updates were:
Added a light blue gradient background and playful icon imagery
Divided the questions across more screens so that no one screen would have too many fields
Shortened the questions, made them more prominent to simulate a quiz
Hand-off to development
Once these designs were approved, I set up a handoff meeting to explain the designs and functionality to the engineering team. I worked closely with developers throughout the development process, answering questions as they came up and doing multiple rounds of QA tests.