INTERACTION DESIGN - UX RESEARCH
Mission Collaborative
Designing a communication portal to provide support in career change,
VISUAL DESIGN - BRAND DESIGN
Rose Landing Page
Designing a landing page for a mental health platform
Rose is a mental health startup that offers a platform connecting patients and providers for early detection of depression and mood disorders. Rose's mission is to transform the mental health industry and increase the efficiency of provider-patient engagement.
GOAL
Work within a design system to help Rose design a high-fidelity landing page that is informative, purpose-driven, and drives conversions.
TOOLS
Adobe XD, Miro
DURATION
1 week | August 2020
ROLE
Visual Designer (Solo Project)
DELIVERABLE
High-fidelity landing page
PROCESS
Discovery & Research
BUSINESS ANALYSIS
Determining Rose’s target audience
I began by researching Rose using its existing website and various articles it was featured in, with the goal of determining Rose’s target audience.
At first, it was unclear whether Rose was trying to cater to providers, patients, or both. While the website seemed to focus on providers, articles implied that patients are the primary customers.
